Daniel Judah Coffeen, PhD
daniel@joyfulcomplexity.com
415.264.8838

• Extensive experience as senior copy writer (long and short copy, print and web)
• Extensive experience as marketing and brand strategist (start ups to Fortune 500 companies)
• Extensive experience teaching at collegiate level and higher
• Award-winning Information Architect (Comm Arts, ID, ASCI, among others)
• PhD in Rhetoric from UC Berkeley

Progrexion, January 2002-present

• Oversee and create strategy, copy, and concepts for diverse client base, including:
  • Applied Underwriters
    • Created brand concept and consolidation strategy for multiple companies and products
    • Developed writing style guide
    • Wrote and edited all company brochures
    • Created national print ad campaign (honored in Communication Arts Photography Annual 44)
    • Created tag line for company and products
    • Wrote series of white papers on the insurance industry
    • Wrote articles, speeches, and presentations for executive managementLed client engagement
      
• DIRECTVDSL
  • Wrote copy for web site including extensive learning section
  • Created names and concepts for DSL products

Self-Employed, May 2001-present

• Intel: Developed content strategy and architecture for re-launch of award-winning ArtMuseum.net
• MoMA (NY): Created content strategy and concept for online arts portal
  Catalina Marketing: Developed sales materials for world¹s largest targeted marketing firm
• Clorox: Created names and brand concepts for proprietary product
• Stone Yamashita Partners: Taught series of 6 classes on the nature of language and writing to team of writers

San Francisco Art Institute, August 2002-present

• Teach graduate seminars in philosophy and theories of representation
• Course titles: "The Postpostmodern," "The Phenomenology of Style," "Joyful Complexity"

University of California, Berkeley, August 1992-June 2003

• Teach composition, argument, and critical thinking to undergraduates
• Course titles: "Argument Beyond Truth and Lies" and "Performative Language"

• Created site flow, site maps, wire frames, page maps, and functional specifications for Catalina Markerting's grocery savings site, the web's largest with over 1 million hits a week (check it out >>)
• Lead discovery interview process
• Acted as Account Manager for project delivery; presented work to company board
• Developed product strategy for the site
  
• Conducted UI assessments of Fortune 1000 companies
• Created concept, site map and wire frame for Babcock & Brown's Optima Japan Fund
• Personally developed concept, architecture, name and content strategy for an educational science site/CD ROM for kids (check it out >>)
• Personally conceived and created functional specifications for a Levi's Re-Engineered Jeans web site (check it out >>)
• Created and presented a variety of new business opportunities
• Extensive client facing experience including leading interviews, presentation of work, and account management
• Managed designers and junior architects

ArtandCulture.com June 1998-July 2000.

• Oversaw production from seed idea to full implementation of multiple award-winning web site: Communication Arts Award for Info Design, ID's Silver Medal for Interactive Design, SXSW's Best Online Cultural Experience and Best of Show, Art Director's Award, among others
• Created vast cross-disciplinary taxonomy of the arts
• Wrote design specifications for both reading and authoring applications
• Acted as bridge between design, engineering, editorial, marketing, and business development
• Devised work flow for publishing protocol
• Programmed editorial mix
• Defined editorial voice and standard
• Wrote all persistent site copy
• Managed content team of 20 writers

MetabolicHouse.com January 2000-present.

• Conceptual Advisor for award-winning net artist's web site
• Wrote site copy

HungryMinds.com April-May 2000.

• Subject expert in Postmodern Philosophy for learning portal
• Wrote lectures, trivia questions, and recommended products and web sites

Freelance, Landor, ArtandCulture.com Oct. 1998-January 1999

• Independently created name possibilities for internet start-up
• Participated in naming and branding brainstorming sessions

• PhD, Rhetoric, University of California, Berkeley, December 1998
• MA, Rhetoric, University of California, Berkeley, Fall 1994
• BA, History & Literature, University of Pennsylvania, Philadelphia, PA, Spring 1991. Cum Laude. Honors